Calendly vs CariMeet: Which Booking Tool Fits Your Brand?

You have a brand. You spent time choosing your fonts, your colors, the feel of your website. Then a client clicks "Book an appointment" and lands on a page that looks like it belongs to someone else entirely.

That is the reality for many professionals using generic booking tools. The booking page is a branding dead zone. Calendly and CariMeet both solve the core problem of letting clients self-book. But they take very different approaches to how that booking page looks and feels.

This comparison lays out the differences honestly. Both tools have real strengths, and neither is the right fit for everyone.

Design Customization

This is where the two tools diverge most sharply.

CariMeet

CariMeet was built for professionals who care about visual consistency. Your booking page can look like a natural extension of your website, not a third-party tool bolted on.

• 30+ self-hosted fonts that you can match to your website typography. No reliance on Google Fonts or external CDNs.
• Dark mode support on booking pages, something clients increasingly expect.
• 16 button style combinations covering shapes, fills, and hover effects.
• Custom CSS injection for pixel-perfect control when the built-in options are not enough.
• Embeddable booking widget so clients can book directly from your website without a redirect.

Calendly

Calendly offers basic color customization and logo placement. You can change your brand color and add a profile picture. The overall layout stays the same across all Calendly users. There is no font selection, no dark mode, and no CSS access.

For many businesses, that is perfectly fine. Calendly's recognizable interface actually builds trust with clients who have used it before. But if brand consistency matters to you, the options are limited.

Features and Integrations

Where Calendly Wins

Calendly has been around since 2013 and has built a massive integration ecosystem. Here is what it offers that CariMeet does not:

• Google Calendar, Outlook, and iCloud sync for automatic availability management.
• Zapier, Salesforce, HubSpot and hundreds of other integrations.
• Team scheduling with round-robin assignment and collective availability.
• Payment collection through Stripe and PayPal integrations.
• Routing forms that direct clients to the right team member.

If you run a sales team or need deep CRM integrations, Calendly's ecosystem is hard to match.

Where CariMeet Wins

CariMeet focuses on the solo professional and small business experience:

• Built-in CRM for managing client contacts and history without needing a separate tool.
• Natively bilingual with full French and English support, not just translated UI labels but proper localization.
• Server-side rendered booking pages that load fast and index well on search engines.
• All features included at one price tier. No feature gating behind enterprise plans.

Pricing

Pricing is where the comparison gets interesting for small businesses.

Calendly offers a free tier with one event type and basic features. The Standard plan starts at $10/month per seat. The Teams plan runs $16/month per seat. The Enterprise plan requires a sales call.

CariMeet charges a flat rate of €14/month. Every feature is included. No per-seat pricing. No feature tiers. A 14-day trial lets you test everything.

For a solo professional, the math is close. Calendly Standard at $10/month versus CariMeet at €14/month. But the moment you need features that Calendly locks behind higher tiers, CariMeet's flat pricing looks more attractive.

SEO and Page Performance

This matters more than most people think. Your booking page is a public URL that can rank in search results. If you are a therapist in Lyon or a photographer in Montreal, you want that page to show up when someone searches for your services.

Calendly booking pages are client-side rendered. They work well for users, but search engines have a harder time indexing JavaScript-heavy pages.

CariMeet booking pages are server-side rendered. The HTML arrives fully formed, which means faster load times and better indexing by Google and other search engines.

Who Should Use What

Choose Calendly if:

• You need deep integrations with Salesforce, HubSpot, or other enterprise tools.
• You manage a team and need round-robin scheduling or collective availability.
• You rely on Google Calendar sync for managing your availability.
• Brand customization is not a priority for your business.

Choose CariMeet if:

• Your brand image matters and you want your booking page to reflect it.
• You need dark mode, custom fonts, or CSS control on your booking page.
• You want a built-in CRM without paying for a separate tool.
• You serve French and English-speaking clients and need proper bilingual support.
• You prefer predictable flat-rate pricing with no feature gates.

The Bottom Line

Calendly is a mature, reliable tool with an ecosystem that is hard to beat for teams and enterprises. It earned its reputation.

CariMeet is a focused alternative for solo professionals and small businesses who want their booking page to look like theirs, not like everyone else's. If your brand image matters and you want real design control over how clients experience your booking process, CariMeet gives you options that Calendly simply does not offer.

Both tools will get appointments on your calendar. The question is how much you care about what that experience looks like for your clients.